PRODUCTS & SOLUTIONS
B2B iGAMING PLATFORM FOR SPORTSBOOK & CASINO OPERATORS
BetKey Ltd is a B2B iGaming platform provider for sportsbook and online casino operators. Our proprietary platform, BetKey EGMS™ (Enterprise Gaming Management System), brings products, payments, KYC, CRM and analytics into one Back Office for managing multiple brands, markets and currencies.
15000+
casino games
170000+
live sportsbook events
Real-time
control
15 Days
operator delivery
THE EGMS™ ECOSYSTEM
What does our iGaming platform include?
Our sportsbook and casino platform connects betting products, player onboarding, KYC and risk tools, payments, CRM, promotions and reporting in one Back Office. Product availability and integrations depend on the agreed scope, provider approvals and market requirements.
01
Sportsbook
30+ Sports / 170000+ live events
02
Casino
15000+ games / 110+ providers
03
Live Casino
1.770 Live Casino tables/games
04
KYC & Risk
Ai-powered KYC, face recognition & fraud prevention
05
Payments
PSP connectivity
06
CRM
Player lifecycle
07
Back Office
Real-time control
08
Analytics
Operational visibility
CORE PRODUCTS
The products players expect. The control operators need.
Choose the products you need and expand when you’re ready. From one Back Office, you can shape each operator’s portfolio, categories and market availability; deliver a fast, responsive experience across mobile, tablet and desktop; select from multiple ready-made interfaces; or commission an exclusive custom skin built for your brand.
01
Sportsbook
A high-performance pre-match and live sportsbook with
30+ Sports, Global Coverage, Live Match Tracker, Statistics
Cash Out
Early Payout
Bet Builder
02
Online Casino
15,000+ games from leading international providers across every major casino category—all organised, customised and controlled from one powerful environment.
Slots
Crash
Table Games
SPORTSBOOK
More events. More markets. More ways to bet.
Give your players a complete pre-match and live betting experience across 30+ sports and 170,000+ live events each month—with extensive markets, dynamic odds, Cash Out, Bet Builder, 2D and 3D live tracking, and live broadcast streams. The sportsbook is available in 20 languages, with additional localizations available when required.
✔
Pre-match and live Bet Builder
✔
Cash Out functionality
✔
Early Payout features
✔
Extensive in-play markets
✔
Real-time odds and event updates
✔
Mobile-first betting experience
BUILT FOR OPERATIONAL FREEDOM
Your platform should not make you wait.
BetKey replaces routine support chains and development queues with direct, authorised Back Office control.
CONVENTIONAL WORKFLOW
BETKEY EGMS™
X
Typical platform delivery: 1–3 months
x
Branding changes through developers
x
Product changes require support tickets
x
Promotions require multiple teams
x
Reports show what already happened
✔
Core platform prepared within 15 days
✔
Branding managed directly
✔
Portfolios controlled in real time*
✔
Campaigns created directly
✔
Live visibility as it happens
*Subject to provider availability, contractual approval and jurisdictional requirements.
DIRECT OPERATIONAL CONTROL
Move at the speed of your business.
Give authorised teams the tools to configure, monitor and act without waiting for routine technical implementation.
15 DAYS
Launch faster
Configure, brand and prepare the core operator environment for launch within 15 days.
01
Live
Control your brand
Update logos, colours, banners, navigation and page presentation directly from the Back Office.
02
Direct
Manage products
Open, close or restrict products, providers and portfolios for each operator in real time.
03
SMART
Build promotions
Create operator-managed bonuses, banners and campaigns without a development queue.
04
24/7
Real Time performance
Follow users, GGR, NGR, RTP, payments and product performance while activity is happening.
05
SECURE
Control access
Manage roles, restrict accounts and terminate active sessions immediately when required.
06
THE COMPLETE PLAYER JOURNEY
One environment from registration to retention.
01
Registration
Configurable onboarding
02
KYC & Risk
Identity and fraud checks
03
Payments
PSP connectivity
04
CRM
Profiles and segmentation
05
Promotions
Campaigns and bonuses
Identity and age verification, AML and fraud checks, responsible-gaming controls, access restrictions, location history and integrations with specialist technology such as SEON.
PSP API integrations, deposits and withdrawals, transaction search, payment histories and cashflow visibility. Player funds remain directly between each operator and its PSP.
Complete player profiles, live status, registrations, segmentation, lifecycle visibility and the operational history needed to resolve issues faster.
Create operator-managed campaigns, bonuses and banners, define audiences and periods, then monitor and adjust performance directly.
RAPID OPERATOR LAUNCH
YOUR PLATFORM. PREPARED FOR LAUNCH WITHIN 15 DAYS.
The core operator environment can be configured, branded and operationally verified within 15 days, based on the agreed scope and timely access to the required materials.
Licensing, domains, PSP onboarding, provider approvals and custom integrations may require additional time.
01
Custom Frontend Development
An exclusive, tailor-made frontend and operator skin developed on demand around your brand, target market and operational requirements—fully responsive across desktop and mobile.
YOUR BRAND. YOUR OWN DESIGN.
02
White-Label / Turnkey
A complete sportsbook, casino, player-management and integration environment within one delivery model.
COMPLETE ENVIRONMENT
03
B2B Partner
A dedicated level for building and managing a network of approved independent operators.
MULTIPLE OPERATORS
BUSINESS MODELS
Which platform delivery model fits your business?
Choose a white-label or turnkey sportsbook and casino solution, a custom frontend built around your brand, or a B2B partner model for managing approved operators. We agree the product mix, branding, integrations and operational scope before implementation. Core platform preparation can take 15 days; licensing, PSP onboarding, provider approvals and custom integrations may take longer.
MODULAR Ai-ASSISTED INTELLIGENCE
Designed to
help operators
see earlier and
decide better.
Activate only the Ai capabilities your operation needs—from risk analysis and campaign evaluation to operational insights and decision support. Each module learns and adapts to your regulatory requirements, commercial terms, operational rules and market conditions. The technology is built using AWS cloud infrastructure and Anthropic Ai technologies.
SELECT WHAT YOU NEED. INTELLIGENCE ADAPTED TO YOUR OPERATION.
BUILT TO SCALE
Can one platform support multiple brands and operators?
01
Add operators
02
Launch brands
03
Enter markets
04
Connect providers
05
Add currencies
06
Expand teams
SEE BETKEY EGMS™ IN ACTION
Book a personalised platform presentation.
Choose a convenient time for a focused walkthrough of the products, Back Office and business model most relevant to your operation.
✔
Sportsbook & casino portfolio
✔
Operator launch workflow
✔
Back Office control
✔
B2B partner structure
BACK OFFICE, DATA & ANALYTICS
See the business as it happens.
From platform-wide performance to a single game round, the information is available when your team needs it.
Turnover
Winnings
GGR
NGR
RTP
Online users
