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BetKey Ltd AI-powered B2B iGaming platform logo

Privacy Policy

How BetKey Ltd collects and uses personal data through its corporate website.

 

Effective date: 30 July 2026

Last updated: 30 July 2026

1. Who we are

BetKey Ltd (“BetKey”, “we”, “us” or “our”) is a company incorporated in Bulgaria, Company Registration No. 204467220, VAT No. BG204467220, with registered address at 10 Stefan Verkovich Str., Floor 1, Plovdiv 4000, Bulgaria.

For personal data collected through www.betkey.co and its related corporate webpages, BetKey acts as the data controller. Privacy enquiries and requests may be sent to info@betkey.co 

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2. Scope of this Policy

This Privacy Policy applies to visitors to BetKey’s public corporate website and to people who contact us, request information, submit a business enquiry, or book a presentation through the website.

BetKey’s website is intended for business-to-business communication. It does not provide player registration, gambling accounts, deposits, withdrawals or real-money gaming. Personal data processed by BetKey in connection with customers, partners, platform users, employment or contractual services may also be governed by separate notices and agreements.

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3. Personal data we collect

3.1 Information you provide

  • identity and contact details, such as your name, business email address, telephone number and job title;

  • business details, such as company name, country, website, role, licensing status and areas of interest;

  • the contents of messages, enquiries, meeting requests, documents or other information you choose to send us; and

  • communication preferences and any consent you provide.

3.2 Information collected automatically

  • internet protocol (IP) address and approximate location derived from it;

  • browser, device, operating-system and language information;

  • pages viewed, referral source, date, time, session and interaction information; and

  • security, diagnostic and cookie-consent records.

Some of this information is collected through cookies, pixels, local storage and similar technologies. For more information, see our Cookie Policy and the Cookie Settings tool.

4. How and why we use personal data

Purpose

What we do

Legal basis

Respond to enquiries and arrange presentations

To communicate with you, understand your business request, schedule meetings and provide requested information.

Steps requested before entering a contract; legitimate interests in managing B2B enquiries.

Evaluate potential business relationships

To assess potential customers, operators, suppliers and partners, including basic due diligence appropriate to the request.

Legitimate interests; steps requested before entering a contract; legal obligation where applicable.

Operate and secure the website

To deliver website functions, prevent misuse, troubleshoot, maintain security and keep consent records.

Legitimate interests; legal obligation; essential technologies.

Improve our website and services

To understand aggregate website usage and improve content, performance and user experience.

Consent where non-essential analytics are used; otherwise legitimate interests for strictly necessary diagnostics.

Business communications

To send relevant corporate or service information where permitted and to manage opt-outs.

Consent where required; otherwise legitimate interests in limited B2B communications.

Protect legal rights and comply with law

To maintain records, establish or defend legal claims, respond to lawful requests and comply with regulatory obligations.

Legal obligation; legitimate interests.

Where we rely on legitimate interests, we consider whether our interests are proportionate and whether your rights override them. You may object to processing based on legitimate interests as explained below.

5. When providing data is required

Fields marked as required are necessary for us to receive and respond to your request. If you do not provide them, we may be unable to contact you or arrange the requested meeting. Please do not submit special-category data, criminal-record data, player data, payment-card information or identity documents through the public website unless we specifically request them through an appropriate secure channel.

6. Sharing personal data

We may share personal data only where reasonably necessary with:

  • website hosting, content-delivery, security, analytics, communication and booking service providers, including Wix and its relevant service providers;

  • professional advisers, such as lawyers, accountants, auditors and compliance advisers;

  • companies or personnel supporting BetKey’s business operations, subject to appropriate confidentiality and data-protection obligations;

  • competent authorities, courts, regulators or law-enforcement bodies where disclosure is required or permitted by law; and

  • a prospective buyer, investor or successor in connection with a genuine corporate transaction, subject to appropriate safeguards.

We do not sell personal data. We require service providers acting on our behalf to process personal data only under our instructions, keep it secure and use it only for the agreed purpose.

7. International transfers

Some website and technology providers may process personal data outside Bulgaria or the European Economic Area. Where a transfer is not covered by an adequacy decision, we use an appropriate transfer mechanism, such as the European Commission’s Standard Contractual Clauses, together with supplementary measures where required. You may contact us for further information about the safeguards relevant to your data.

8. Data retention

We keep personal data only for as long as reasonably necessary for the relevant purpose:

  • ordinary website enquiries and meeting records: normally up to 24 months after the last meaningful interaction;

  • marketing preferences and opt-out records: for as long as needed to respect the preference or demonstrate compliance;

  • security and diagnostic records: normally up to 12 months, unless a longer period is needed to investigate an incident;

  • cookie and consent records: for the period shown in Cookie Settings or as required to demonstrate the consent choice; and

  • records connected with a contract, legal duty or dispute: for the applicable contractual or statutory limitation period.

We may retain data for a shorter or longer period where necessary because of the nature of the request, an ongoing relationship, a legal obligation, a dispute, fraud prevention or security. Data that is no longer required is deleted, anonymised or securely archived.

9. Your data-protection rights

Subject to the conditions and exceptions in applicable law, you may have the right to:

  • request access to your personal data and information about its use;

  • request correction of inaccurate or incomplete personal data;

  • request deletion of personal data;

  • request restriction of processing;

  • object to processing based on legitimate interests and object at any time to direct marketing;

  • receive personal data you provided in a structured, commonly used and machine-readable format where the right to data portability applies;

  • withdraw consent at any time, without affecting processing lawfully carried out before withdrawal; and

  • submit a complaint to a competent supervisory authority.

To exercise a right, email info@betkey.co. We may need to verify your identity and clarify your request. We normally respond within one month, subject to any lawful extension.

10. Complaints

You may lodge a complaint with the Bulgarian Commission for Personal Data Protection (CPDP), 2 Prof. Tsvetan Lazarov Blvd., Sofia 1592, Bulgaria, email kzld@cpdp.bg, or with the supervisory authority in the EU or EEA country where you live or work or where the alleged infringement occurred.

11. Security

We use proportionate technical and organisational measures designed to protect personal data against accidental or unlawful destruction, loss, alteration, unauthorised disclosure or access. No internet transmission or storage system is completely secure, and we cannot guarantee absolute security.

12. Automated decisions

The public website does not use personal data to make decisions producing legal effects or similarly significant effects about visitors solely by automated means.

13. Children

The website is intended for business users aged 18 or over and is not directed to children. If you believe a child has provided personal data through the website, contact us so that we can take appropriate action.

14. Third-party links

The website may link to third-party websites or services. Their privacy practices are governed by their own notices, and BetKey is not responsible for those practices.

15. Changes to this Policy

We may update this Privacy Policy to reflect changes in law, technology or our website. The current version will be posted here with a revised “Last updated” date. Where appropriate, we will provide additional notice of material changes.

16. Contact us

BetKey Ltd

10 Stefan Verkovich Str., Floor 1, Plovdiv 4000, Bulgaria

Email: info@betkey.co

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